Danske Bank
Personal Banking developed a new strategy that required significant change at a much faster pace than ever before to win back customer confidence while improving profitability
The low-interest environment was challenging the traditional income levers while regulation demanded increased capital allocation to secure the bank’s balance. Meanwhile customer preferences were changing, and digitization was completely changing the nature of customer services and interactions.
The strategic answer to these challenges was an ambitious number of change programs addressing everything from customer focus, value proposition, and distribution model to product pricing and pruning.
The key to succeeding became a new two-speed operating model in which a new independent organization was formed with the sole focus of changing the bank while the remaining organization could focus on running the bank.
“Jesper Adeltoft was instrumental in creating the strategy and setting up the organisation for execution. Jesper has a strong business acumen and sense for the necessary organisational structures”