Microsoft Denmark wanted to become a relevant speaking partner for top managements on digital strategy and digital transformation

The technology industry is under transformation, and services are merging. Yesterday they were selling hardware and software, today they are selling services, and tomorrow they might be selling impact or results.

The value creation potential no longer comes from having the best technology, but from the ability to use the technology – to transform products, customer interactions, operating models, and ways of working – across all industries.

Having the technology to enable all these transformations, Microsoft initiated a process to position themselves externally as a relevant speaking partner on digital transformation while building the capabilities internally to succeed together with the customers.